Hunter Conference Award for Excellence and Inspiration
The HUNTER Award for Excellence and Inspiration was created to celebrate hoteliers who exemplify exceptional leadership, citizenship, and innovation. Each year, HUNTER presents the award to one such individual at the HUNTER Conference.
Founder and Chairman, Hotel Equities
Fred “Coach” Cerrone serves as Founder and Chairman of Hotel Equities. Before launching Hotel Equities in 1989, Cerrone served in key management positions with top hotels nationwide, being twice recognized by national hotel franchises as “General Manager of the Year” as well as one of Marriott’s initial franchise partners in 1993. In 2006, he was named “Hotelier of the Year” by Hotel World Magazine. After growing Hotel Equities to the company that it is today, Cerrone turned the role over to his partner, Brad Rahinsky, current President and CEO. From his start as a desk clerk at the Sheraton Boston hotel more than five decades ago to the founding of Hotel Equities, Cerrone has been a leader that all in hospitality can admire. Cerrone is the 2023 honoree of the Hunter Conference Award for Excellence and Inspiration. Cerrone now spends much of his time promoting the hospitality industry to young men and women entering the workforce and serving on the advisory boards of Georgia State University’s Cecil B. Day School of Hospitality Administration and Marriott’s Homes and Villas Brand. Cerrone is also the Chairman of InStep Ministries and teaches monthly “Foundations” classes to current and potential leaders within the company.